To boost your company’s profitability and stay competitive, it’s crucial to adopt an organized approach to gathering information about your Ideal Client Profile. By truly understanding your clients and their purchasing behavior, you can develop effective sales and marketing strategies. This is a fundamental element that plays a significant role in determining your company’s overall Profit & Performance.
Save valuable time researching prospect information and verifying contact data by leveraging CloudAtlas’ data-driven sales research. Our comprehensive approach combines manual research with cutting-edge technology to target Ideal Client Profiles actively participating in the country’s economy. We conduct successful outbound research calls that involve a series of strategically developed questions to ensure audience alignment and market fit for your business.
Our research services are designed to qualify the highest possible chance of converting leads into deal-making appointments for your sales professionals. CloudAtlas has conducted extensive manual research over the years, providing sales teams with a competitive advantage over their competitors.
We begin by defining your audience and researching their buying process and needs for your products. Our highly effective and easy-to-use technologies and corporate business directories help identify your target audience, ensuring a positive ROI. We work with your sales and marketing teams to identify the industry or vertical markets where your offer reverberates most. Our data-driven sales research helps refine your focus to a deeper prequalified target identity instead of an entire market, eliminating “non-starters” to ensure your messaging hits home.
Our Profitable Performing research provides your sales and marketing teams, as well as your EXCO & Leadership teams, with the insights they need to drive your Ideal Client Profile’s and sales pipeline to a higher conversion rate. Our combination of manual examination and exclusive data profiling technology allows you to uncover new and existing markets, driving profitability and performance.
With our in-house research and presales specialists, you can profoundly understand your competitors, territories, and Ideal Client Profile’s buying process, focusing on financial and budget owners, their influencers, and their buying cycles. Our proven research strategies ensure your Ideal Client Profile won’t ignore your messaging, and we take care of the time-wasting technical research, lead generation, and meeting scheduling responsibilities, allowing you to focus on sales conversions.
Market research is essential for gaining insights that impact your bottom line. It helps answer important questions such as:
Market research allows you to collect information from a larger sample size of your target audience, eliminating bias and assumptions, and getting to the heart of consumer attitudes. Ultimately, it enables you to make better business decisions by gaining a bigger picture of your market and the needs of your customers.
Specific Foundation Research: verification of your Ideal Client Profile. Followed up by exploratory research that is used to dive into issues or opportunities the business has already identified as necessary. In specific research, the company can take a smaller or more precise segment of their audience and ask questions to solve a suspected problem.
Research that confirms of the usability of your product or service’s for your Ideal Client Profile. Product research, essentially, is the foundation of marketing research. Gathering information on the desired characteristics and specifications of a product expected by your Ideal Client Profile, before or after the launch and availability of your products. Product research helps you understand what your Ideal Client Profile really wants, so the product can be tailored to match their needs.
Categorise your Ideal Client Profile into different groups (or segments) based on specific definitive characteristics. Industry or Vertical; Geographic or Territory; Size of Company by Staff, Turnover, and Fleet size generally form the foundation of your segmentation. In addition, matching People, Responsibilities, Branch Networks and many more key segmentation parameters enhance your understanding of your Ideal Client Profile need for your products and services.
Pricing research will compare similar products or services in your market and what they sell for. More importantly, what your target audience expects to pay — and is willing to pay — for your products and services, and determine fair pricing to list your product or service at. Pricing Research delivers market pricing information you need to make informed pricing strategy decisions. Research is the key to an effective pricing strategy, whether planning to increase prices or considering pricing a new product.
Identify your competitors, evaluate their strengths and weaknesses, evaluating the strengths and weaknesses of their products and services. Competitor analysis gives you a deep understanding of your market and industry competition. Learn what your competitor is doing in your industry, which competitors you should work to keep up with and surpass, and how you can separate yourself from the competition.
Ratings are vital for a company to determine how to improve best or change its products and services. Asses and measure how you can get current customers to return for more business and what will motivate them to do so (e.g. loyalty programs , rewards, remarkable customer service). This research will help you discover the most-effective ways to promote loyalty among your customers.
How to increase your customers ability to recall or recognise your brand under different conditions. Brand awareness is vital in promoting a new product or reviving an older brand. Ideally, brand awareness includes the qualities that distinguish the product from its competition.
Experimentation and a deep dive into what reached and resonated with your audience so you can keep those elements in mind for your future campaigns. Hone in on the aspects of what you do that matter most to your Ideal Client Profile.
The terms “market research” and “consumer insights research” are often used interchangeably, but there are some differences between them. While market research typically focuses on past, present, and future sales outcomes, consumer insights research is an industry term that refers to data and analytics used in a decision-making context for businesses. Both consumer insights research and market research provide valuable insights for sales and marketing teams. They answer specific questions, verify data from multiple sources, and examine each data resource separately. However, market research seamlessly contributes to marketing and sales campaigns by providing multi-disciplinary recommendations for growth.
In summary, market research and consumer insights research are both essential tools for businesses looking to make informed decisions. While market research provides a broader understanding of the market and sales outcomes, consumer insights research provides a more focused perspective on consumer behaviour and preferences.
Let CloudAtlas take care of lead research and save you hours each week. Our combination of manual research and advanced technology, including “trading company” data, enables us to target Ideal Client Profiles actively participating in your county’s economy, ensuring that each contact researched has the highest chance of being a good fit for your business. Generating quality leads requires meticulous execution, which is why we begin with audience alignment and a deep-dive consultation to identify your target industries and Ideal Client Profiles. By aligning your Ideal Client Profile with your services, capabilities, and overall success within the market, we ensure a positive ROI. We work with you to find the industry or vertical where your offer reverberates most and refine your focus to a clearly defined Ideal Client Profile rather than an entire market, ensuring your messaging hits home and giving your sales team a leading edge.
Our balance of manual research and proprietary data profiling technology allows you to penetrate new markets and drive revenue growth. By knowing your competitors’ strengths and weaknesses and concentrating on your entire Ideal Client Profile market, we provide personalized, customer-centric, in-person research that helps you stand out and generate quality leads that can convert into sales.
Building C,
Regent Hill Office Park,
Cnr Leslie & Turley Roads,
Lonehill, 2191
Sandton, Gauteng
South Africa
CloudAtlas supports you with high-quality lead generation that is accurate, actionable and a host of services to give your sales team the edge.